top of page

1. Coffee spurred the Age of Industrial Revolution

As far-fetched as it seems, there is a lot of truth to this. Before coffee was introduced widely into European civilization in the 18th century, the primary beverage of choice, even for breakfast, was beer. Because the water supply was far too polluted to drink. Once coffee was introduced, these half-buzzed minds were now alert and took to thinking and organizing. A good cup of coffee made their day!.

The second reason for this sparked enthusiasm of thought and exploration was the earliest version of the internet: the coffeehouse of the 1700s. This was the place where men would meet to discuss the events of the day, to trade and to share ideas about how to shape the future.

2. Attempted To Ban But Later Baptized

Italy, c.16th century. The clergy, assuming coffee to be the "Devil's Cup", pressed for it to be banned. However, Pope Clement VIII was so taken with the beverage that he proclaimed:


“This Satan’s drink is so delicious that it would be a pity to let the infidels have exclusive use of it.”. According to legend, he later baptized the drink, making it an acceptable beverage for Catholics worldwide, and justified it as a more acceptable beverage than alcohol.

Pope Clement: "It's so good when it hits your lips."


3. Coffee was discovered by ‘excited goats’

A lonely goat herder, Kaldi in ninth-century Ethiopia, discovered the energizing and invigorating effects of coffee when he saw his goats getting excited after eating some berries from a tree.

Kaldi told the abbot of the local monastery about this and the abbot came up with the idea of drying and boiling the berries to make a beverage. He threw the berries into the fire, whence the unmistakable aroma of what we now know as coffee drifted through the night air.


The now roasted beans were raked from the embers, ground up and dissolved in hot water: so was made the world’s first cup of coffee.

bottom of page